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The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life

Dr Amantha Imber, Anthill’s Creativity Corner blogger, recently published a book entitled The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life. We asked Amantha to hand-select an excerpt from the book to share with Anthill readers. Here is her selection. If it leaves you wanting more, please consider grabbing a copy of the book, which has earned praise from the likes of Seth Godin.

How an aerobics class can help you come up with better ideas

It is assumed that exercise is good for our mental health, but does it make us more creative?
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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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