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Got an app? Now crack the App Store code

Gone are the days when you just built an app, and users came and bought it. Today, millions of apps jostle for users’ attention, besides competing on features as well. Consequently, you will go nowhere without acquiring some smart marketing skills or, specifically, some tricks to grab eyeballs on Apple’s App Store.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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