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Got an app? Now crack the App Store code

Gone are the days when you just built an app, and users came and bought it. Today, millions of apps jostle for users’ attention, besides competing on features as well. Consequently, you will go nowhere without acquiring some smart marketing skills or, specifically, some tricks to grab eyeballs on Apple’s App Store.
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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