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Grammy Awards reveal the power of branding. So who were the winners and losers?

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There is no greater exercise in commercial branding than the Grammy Awards. So which brands were the winners and losers at this year’s Grammys?
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Learn how to devise winning business ideas in four steps with...

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It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

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If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

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