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Tax reform 2.0 must start now – our economic future depends on it

Tax reforms aimed at attracting greater equity investment into businesses should be seen as standout priorities in the first phase of the government’s tax white paper process.

What effect will the 2014 budget have on Australia’s small businesses?

As the bedrock of our GDP health, the needs of SMEs are vital to the success of our economy. Following the handing down of the...

Australian Innovation Policy… Where the bloody hell are you?

While most Australians will have enjoyed the wonderful economic prosperity that digging things out of the ground can bring (while there’s still a market in China) and enjoyed the fat of our land, grilled and shish-kebabed (when not exported to the Middle East), a minority - a rarely celebrated part of our ‘cultural mix’ - used the rare solace of a national public holiday to work on that thing often described as ‘innovation’.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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