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Rebekah Campbell’s got fear, and drive, as she reinvents Posse.com

Posse seeks to connect retailers with customers and their friends. To do so, it has embraced gamification — an approach that has been embraced by such dissimilar organisations as the World Bank and the U.S. Army, not to mention corporate entities.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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