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How four simple words made a boring teaser ad for the Superbowl into a...

American sporting events bring out some brilliant advertising. Hockey ads are flowing again, as are the laughs. But, it's a teaser ad for its Superbowl ad from Taco Bell that is transformed by a simple disclaimer.
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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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