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Smartphone app for surgeons wins $100k funding from Queensland Government

The company - SurgicalPerformance - has developed online auditing software that allows surgeons to record not only details of their surgical procedures but also important details of their patients' state of health before the operation and how they fare afterwards.

Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Service to audit doctors stacks up at number four in Anthill’s SMART 100

A doctor will do a better job is he or she compares patient treatment and outcomes to those performed by peers. That's the core idea behind SurgicalPerformance, a website that allows physicians to audit themselves and see how their work stacks up against others in the field.

Service to audit doctors stacks up at number four in Anthill's SMART 100

A doctor will do a better job is he or she compares patient treatment and outcomes to those performed by peers. That's the core idea behind SurgicalPerformance, a website that allows physicians to audit themselves and see how their work stacks up against others in the field.

SurgicalPerformance (SMART 100)

... I read a book about how surgeons can do better. If medical doctors measured treatment results and received feedback about it, their patients did a lot better compared to patients who had treatment by doctors who did not audit themselves. I am a gynaecological cancer surgeon and responsible for the lives of a large number of women. The idea "how we can do better" is the passion of my life. I developed SurgicalPerformance mostly for myself and the thousands of medical doctors around the globe to enable them to provide better treatments for their patients and become better doctors.

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Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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