Tag: Sticky Fingers
How to write an awesome creative brief: some lessons from Mick Jagger
Most companies need to create a brief at some point.
It may be to engage an agency to develop a website, create an advertising campaign...
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]
Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...
Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...
