Tag: steven howard
The 15% Solution: who’s willing to take the pledge for a better tomorrow?
Those of us who are Baby Boomers will, over the next 15-20 years, be the beneficiaries of the greatest transfer of inherited wealth the world has ever seen. What if 10%, or 15%, or even 20% of that inheritance pool was diverted to charities? Can you imagine the positive impact this would have?
Shareholders want environmental sustainability, but are the Boards listening?
Over one hundred climate and energy-focused shareholder proposals have been put before shareholders of 88 U.S. and Canadian companies in 2010. Interestingly, this phenomenon has yet to rise to the top of shareholder concerns in Australia. 2011 would be a good year to change this.
The case for the socially responsible corporation
Authenticity and trust will be two of the key cornerstones for corporate reputations in this Era of Responsibility. This will come not only from your policies and public pronouncements, but from the actions and beliefs of your employees.
Don’t just show consumers charity: show them your conscience
In his last article, marketing consultant Steven Howard argued that businesses must invest with a social purpose to win back the trust of consumers. Here, he continues his analysis of a recent worldwide survey on consumer preferences.
Don't just show consumers charity: show them your conscience
In his last article, marketing consultant Steven Howard argued that businesses must invest with a social purpose to win back the trust of consumers. Here, he continues his analysis of a recent worldwide survey on consumer preferences.
Consumers are demanding their brands have a social purpose
Over the past six months, we have watched the public meltdown of three major, formerly stellar brands – Tiger Woods, Toyota and BP. Fortunately, in the world of marketing, as in science, for every action there is almost always an equal and opposite reaction.
