Tag: speed sign
Four marketing lessons at 60 kms/hr (What your business can learn from a speed...
Here’s your brief: You are to create a sign that will be posted in public that needs to do one thing – change behaviour. You can determine the shape of the sign, but it must include only three colours (or less), one graphic and up to three letters or numbers. Now, remember your audience will be very distracted as they come across your sign. They could be in a life threatening situation, and have milliseconds to process your message. Are you up to the challenge?
