Tag: Soup
Meet Soup, Anthill 2010 Cool Company Award Finalist [Innovation Award Category]
Soup was Australia's first marketing agency to build a service proposition on word of mouth. The agency recruits people to become influencers, or Soupers. They receive products before they launch, samples to share with friends, and behind-the-scenes access to a client company. Soupers are matched by their backgrounds and interests to companies and products.
What creates word of mouth? A case study in coffee talk.
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.
There's a lot of iTalk going on, marketing survey says
Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.
There’s a lot of iTalk going on, marketing survey says
Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.
Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]
Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.
Soup’s Sharyn Smith and the growing influence of ‘word-of-mouth’ marketing [PODCAST]
Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.
