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Why your press releases are treated like spam [Five ways to alienate a journalist]

Having run free PR and media leads service SourceBottle for just over a 18 months, I’ve gathered some rare insights into the minds of journalists and what will lead to a figurative black mark against your name. The average journalist will receive from 20 to 200 PR news releases per day. And, as a result, most are treated like spam. Are your media releases the PR equivalent to penis enlargement emails and Nigerian scams?

FREE BUSINESS TOOLS

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

FREE BUSINESS TOOL

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE