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Banned Super Bowl ad goes viral as SodaStream enters the cola wars [VIDEO]

Jen Storey -
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It's a guaranteed way to get media attention - have you ad banned. It worked for Dick Smith on Australia Day, now it's working for SodaStream at Super Bowl XLVII.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Anthill Magazine -
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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

The 10 Commandments of LinkedIn for Business

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Anthill Magazine -
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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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