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Sirene Water

Sirene Water wants to hand out free bottled water… as a way to promote...

Sirene Water was born with the belief – “because water should be free” – and with the practical acceptance that bottled water, rather than tap water, is the future, no matter what die-hard environmentalists might say. But the rub in accepting bottled water as the standard is its soaring cost – up to $8.33 per litre, over 5 times the price of petrol, according to Sirene.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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