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Don’t over think it, just KIISS! Keep It Insanely Simple Stupid

Why do most businesses make it so complicated for themselves, as well as you and me as consumers? And how come some businesses get...

Students locked up (again) until they build 6 web startups from scratch

If you find the idea of SxSW's recent Startup Bus intriguing, here’s a similar version closer to home. 30 university students were locked up over a weekend to produce six web-based businesses. The quality of their new web startups were "on par" with those created by professional entrepreneurs.

The art of simplicity: Lisa Gorman – Podcast

Lisa Gorman has been designing and running her own clothing label since 1999. She was so dedicated to the concept of simplicity that she refused to hire any employees for five years. Now, with 32 staff and five stores along the eastern seaboard, Gorman is an established presence in the Australian fashion industry. But she never forgot those early lessons.

The art of simplicity

If the simplest ideas are often the best, it stands to reason that simplicity is the essence of successful business. Growing companies are confronted with complexity every day. We asked three busy professionals to weigh in on the art of simplicity.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.


How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...