Tag: Sharyn Smith
Soup stirs the Facebook pot to discover word-of-mouth nuggets
What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”
Meet Soup, Anthill 2010 Cool Company Award Finalist [Innovation Award Category]
Soup was Australia's first marketing agency to build a service proposition on word of mouth. The agency recruits people to become influencers, or Soupers. They receive products before they launch, samples to share with friends, and behind-the-scenes access to a client company. Soupers are matched by their backgrounds and interests to companies and products.
There’s a lot of iTalk going on, marketing survey says
Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.
There's a lot of iTalk going on, marketing survey says
Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.
Soup’s Sharyn Smith and the growing influence of ‘word-of-mouth’ marketing [PODCAST]
Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.
Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]
Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.
