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3 simple steps to getting a meeting with just about any CEO [VIDEO]

We've already brought you the chestnut of wisdom that is the Gaddie Pitch. Now, here are the three simple steps to securing a meeting with just about anyone you want to do business with. We know it works because, well, Antony Gaddie used it to get a meeting with our very own Mr James Tuckerman.

Online1984 (SMART 100)

We were looking for solutions to our clients’ needs for social media monitoring and analysis. We found many technical solutions that provided data but could not allow for human sarcasm, vernacular, industry jargon, spelling errors, abbreviations, etc., and so provided inaccurate or irrelevant analysis. If someone tweets “I’d kill for a Cadbury chocolate” it would be scored as a negative when in fact it is a positive. We realised that to provide a genuine understanding of how a brand, product, or person was being positioned online we had to have a human being evaluate, analyse, and score every feed individually.
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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...


Instagram for Business… in 12 steps [FREE INFOGRAPHIC]

This FREE INFOGRAPHIC will teach you how to effectively work through these restrictions to maximize the benefits of your business usage of Instagram.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...