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Andreas Dzumla and Will Santow, Longtail UX

Australian SaaS startup Longtail UX secures $5 million capital raise in a funding round...

Longtail UX, an Australian SaaS startup that connects searchers to products in a single click, has secured $5 million in new capital in a funding round led by Investec

Australian SEO startup Longtail UX expands into Japan by partnering with Sophola

SOPHOLA’s exclusive partnership with Longtail UX enables the Sydney startup to operate its service in Japan. As part of this agreement, SOPHOLA will work with Longtail UX to help it understand the production processes in the region.

Australian SEO startup releases new game-changing tool to forecast ROI on SEO

Longtail UX, an Australian SaaS startup and creator of patented technology that boosts websites’ ad performance and website rankings on Google, has today announced a new Search Marketing Scorecard to help companies that do business online.

If your banner click-through rates are weak, look to your search data

Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.

The eight scams peddled by SEO consultants

In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, "SEO? What's that?" Today I am more likely to hear, "SEO? We tried that and it didn't' work." The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.

A stepped approach to e-marketing

As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade. As digital...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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