Tag: Selling the MCG
Pete’s relaunch of ‘Selling the MCG’ [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...
Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]
This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...
Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...
