Tag: search

Google bought YouTube for $1.65 billion in 2006. At the time, that was a lot of money. What am I saying, that's an insane amount...

The study found that Performance Display ads – intelligent, personalised ads driven primarily by user behaviour and preferences – have a large market, attract richer users and don’t compete with search-based ads.

This is an ad from Google India and, as such there are only two words spoken in English. And, they are at the very...

You’ll hear plenty of SEO specialists and your friendly neighbourhood search engine hobbyists touting the phrase, “Write for people, not search engines”. What a load of crock. What’s the point of writing for visitors if you have none?

Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.

This more sophisticated way of searching marks the realisation of a catchphrase which was coined some seven years ago, ‘the long-tail’. The theory suggests that businesses capable of selling specialist, low-volume products to people actively seeking them can collectively match the revenues of large-volume, mass-market products, by...

A couple of weeks back Lachy Wharton’s article Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy set off a tide of comment here on Anthill and through various social media channels. Much of this sentiment, like the article itself, was critical of Yellow Pages’ campaign. At the time, the marketers at Yellow Pages were staying tight-lipped. However, now that the campaign has concluded Stephen Ronchi has accepted our invitation to present the Hidden Pizza campaign from Yellow Pages’ perspective.

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Earlier today, Google made one of its most useful online services, the Sydney-developed Google Maps, even more useful for Australian users by adding current traffic information to several cities.

Waking up on Friday, I found myself trawling through messages on my phone. The first few are from work, but then I get to one from a contact who asks me this: "What are bloggers saying about Microsoft's Bing?" This left me dumbfounded. What is Bing? As a write on personal finance and micropreneurship, anything that surrounds starting something new or spending to develop something new interests me. A quick search on Google helped me find the answer...