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Why the green shoots of recovery will strangle some Australian businesses

It looks like this recession-that-wasn’t-actually-a-recession is coming to an end. As a business owner, you are right to be proud to have survived a frightening 18 months, when so many others have gone to the wall. But beware. It is not a given that survival in the downturn will equate to success and riches in the upturn. Indeed, there is a strong risk that recession conditions have deceived you about the general health of your organisation.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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