Russell Zimmerman

Roy Morgan Research has found that companies that went online earlier benefited the most – not just in online growth, but also offline, reflecting the synergies with traditional brick-and-mortar business. Over the past year, businesses that already had online sales grew 5% but those that didn’t – or didn’t for at least 12 months – saw revenues decline 4%. Also, nearly one out of two (49%) businesses that sold online for at least a year saw higher revenues whereas that was true for only one out of three (36%) businesses that didn’t engage in e-commerce.