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Why you need to sweat the small stuff to be truly memorable [VIDEO]

On Twitter, Rory Sutherland describes himself as the 'fat bloke at Ogilvy'. In fact, he is one of the foremost, original marketing thinkers of our...

Big problems need tiny answers: Sutherland sweats the small stuff

Rory Sutherland uses the theory of behavioural economics and a number of humorous but valid examples to explain that, when faced with big challenges, the common response of most corporations and governments is to seek big, expensive fixes. In doing so, more obvious and cheaper solutions that stand a higher chance of success are generally ignored.

Rory Sutherland: Life lessons from an ad man

In this extremely entertaining talk delivered at TEDglobal 2009 in Oxford (bet you'll be hooked after the first 15 seconds), English ad man Rory Sutherland explores perception and reality in a commercial world.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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