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The love affair of start-ups and rock bands: a case study of Linkin Park

So what can start-ups can learn from Linkin Park? Let’s start off with some fundamental similarities between a newly formed rock band and a start-up. They both start by hypothesising about what the problem is, what they’re going to build (songs and products) and who is going to buy it (fans and customers).

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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