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The love affair of start-ups and rock bands: a case study of Linkin Park

So what can start-ups can learn from Linkin Park? Let’s start off with some fundamental similarities between a newly formed rock band and a start-up. They both start by hypothesising about what the problem is, what they’re going to build (songs and products) and who is going to buy it (fans and customers).
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...