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Rock Anthem (SMART 100)

I saw an opportunity to meld my passions of music and business. I knew that music created a connection between people, and could therefore be a foundation for an innovation in team building that would bring the energy back into companies and teams. Our approach is to understand the culture and drivers of a business and its people and then work out how that culture translates into a musical composition. The composition allows people to connect their energy with their company through music. It provides a physiological and psychological link and it’s fun.
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