Hold this cat. An interesting exploration of branding [VIDEO]
As a company name, HTC looks like a vague acronym. That’s because it is. The company began life as High-Tech Computer Corporation in 1997. But, taking a leaf from the ‘KFC – Kentucky Fried Chicken’ school of thought, the company rebranded as HTC in 2008. Now, the company is renowned for its smartphones. In 2012,…

