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The best ad in Australia for a long time! [VIDEO]

It's old news that Netflix has finally arrived in Australia. But hats must be taken off and waved in a way that is deserving of...

David Brent demonstrates the power of first impressions

If you've ever been a part of an organisation that has merged with another, you'll know that there's always at least one person who tries a little too hard to impress the newcomers. Take this effort from David Brent, Ricky Gervais's middle management anti-hero from The Office, as he welcomes 'the Swindon lot' to the fold.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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