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The cheque is in the mail, I’ll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

The cheque is in the mail, I'll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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Need more leads? Here are five strategies [FREE DOWNLOAD]

How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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