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Rebekah Campbell’s got fear, and drive, as she reinvents Posse.com

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Posse seeks to connect retailers with customers and their friends. To do so, it has embraced gamification — an approach that has been embraced by such dissimilar organisations as the World Bank and the U.S. Army, not to mention corporate entities.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

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Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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