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The reinvention of something is often even more awesome than the original creation [VIDEO]

Battlestar Galactica. Star Trek. Dr Who since the ninth Doctor. All these things made even more awesome since their reinvention. But a Justin Beiber song? Oh yes. Believe me, it's true!

You can market research anything, including song lyrics [VIDEO]

When the organisers of Red Nose Day in New Zealand realised they didn't have a charity song for 2012, who did they call? Eventually,...

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FREE BUSINESS TOOL

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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