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The reinvention of something is often even more awesome than the original creation [VIDEO]

Battlestar Galactica. Star Trek. Dr Who since the ninth Doctor. All these things made even more awesome since their reinvention. But a Justin Beiber song? Oh yes. Believe me, it's true!

You can market research anything, including song lyrics [VIDEO]

When the organisers of Red Nose Day in New Zealand realised they didn't have a charity song for 2012, who did they call? Eventually,...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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