Tag: recommendation
What creates word of mouth? A case study in coffee talk.
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.
Facebook’s population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Facebook's population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Website of the Week: We Are Hunted charts the music people are really listening...
There are lots of smart online tools for new music discovery (Pandora, last.fm, jango and imeem come to mind - most of which have become quite familiar with legal representatives of the music labels). But the idea of comprehensively aggregating the online listening and networking behaviour of users is a breakthrough.
