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The power of you: Exploiting user-generated content

The advent of social media and real-time web networks means that the youth of today are more likely to source information from someone they know than via traditional media. Not only does this undermine most previous media models but it also poses the questions of how do you predict this trend and, more importantly, how do you capitalise on it? Here, Managing Director of venture capital firm Draper Fisher Jurvetson (DFJ) Steve Jurvetson, speaking at the 11th Annual Top Tech Trends at the Churchill Club in 2009, gives his view on what the next five to six years hold and where he sees the opportunities in federated media.
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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