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Your customer is always right. Are you?

You might think that your product or service is the best in the world, but you might also need your head read. Market research is one of the best ways to get into the minds of customers. And it's no longer the expensive and exclusive domain of big corporates. Hell, you don't even need a clipboard! Jodie O'Keeffe reports.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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