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The Power of Design: Part 4 — Birth of an eye-grabbing headset

The four-part Power of Design series wraps up with a case study, showing how smart principles were applied to the creation of an award-winning Bluetooth headset.

The Power of Design: Part 1 — Keep your customers smartly packaged

Strong design is an essential part of new product development. In the first of this four-part series, Sergei Plishka explains how good design aligns with the needs and expectations of your customer -- at every stage of the customer experience.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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