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Free is not a business model

Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.
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FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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