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How to craft an effective (and affordable) video for your business

Getting your business or product visible is now more affordable than in the past. Think beyond TV and website banners. With YouTube, Vimeo, Facebook etc., consumers are now happy to watch video online and on social media, so take advantage of these distribution channels. Distribution also is more affordable now with viral marketing a bonus possibility.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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