Tag: product review

There are a number of review platforms such as Trip Advisor, Product Review and Urban Spoon, that effectively collect and republish consumer comments, criticisms...

After four years at the healm of business reviews website WOMOW.com.au, Fiona Adler has learnt lots of things along the way – not the least of which are some surprising insights about consumer behaviour. Having access to so much customer satisfaction data has changed her way of thinking about consumers – and changed it for the better. Here are her five lessons to change the way you think about consumer behaviour too.