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The ACCC is fed up with rampant fake online reviews and has resolved to...

There are a number of review platforms such as Trip Advisor, Product Review and Urban Spoon, that effectively collect and republish consumer comments, criticisms...

Five things I’ve learned about consumer behaviour (that contradict everything you’ve been taught)

After four years at the healm of business reviews website WOMOW.com.au, Fiona Adler has learnt lots of things along the way – not the least of which are some surprising insights about consumer behaviour. Having access to so much customer satisfaction data has changed her way of thinking about consumers – and changed it for the better. Here are her five lessons to change the way you think about consumer behaviour too.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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