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Still waiting for a return on your innovation investment? Find the low-hanging fruit!

In his previous article, Roger La Salle challenged innovation practitioners to examine the rate of return on their innovation investment. Here, he explains how to set a time scale to obtain this return: "If you can have an early win with innovation then you can be sure more budget will be forthcoming and still greater achievements can be obtained." To find the low-hanging fruit (and the lowest risk) for your startup, the best place to begin is with Process Innovation.

Boost cashflow by reducing your cycle time

Many businesses fail despite having customers lined up around the block. The reason? They grow too fast. If you have a long cycle time between order and payment, chances are you’re used to cashflow crises. It’s time to reduce your cycle time.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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