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Nike, Power-Laces and the race for sneakers like Marty McFly [VIDEO]

Any fan of the 1980s hit movie franchise Back to the Future will remember Marty McFly's autolacing Nike Air 2015 Kicks. It seems that the R&D machine at Nike could be five years ahead of schedule, filing patents throughout 2009 for a an "Article of Footware with Lighting System" that is not too different from the fictional original. Compare the video with patents.
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Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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