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Content marketing for retail… the good, the bad, the ugly.

Content marketing has filtered into the same marketing department headspace once reserved for advertising, media strategy and database marketing. With search engine traffic holding the key to the fortunes of so many businesses, content marketing is becoming a key competitive battlefield. The explosive growth of social media has further exacerbated the crucial role content plays.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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