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The Power of Design: Part 4 — Birth of an eye-grabbing headset

The four-part Power of Design series wraps up with a case study, showing how smart principles were applied to the creation of an award-winning Bluetooth headset.

The Power of Design: Part 3 — Giving the bottom line top priority

Strong, well-thought-out product design can increase your profitability in two ways: increasing sales and decreasing costs.

The Power of Design: Part 2 — The 10 Commandments of Product Design

Developing a successful product requires a firm grasp of several issues, followed by careful planning and implementation. In this second article in his four-part series, Sergei Plishka shares his '10 Commandments of Product Design'.

The Power of Design: Part 1 — Keep your customers smartly packaged

Strong design is an essential part of new product development. In the first of this four-part series, Sergei Plishka explains how good design aligns with the needs and expectations of your customer -- at every stage of the customer experience.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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