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Why old fashioned coupons aren’t completely useless [VIDEO]

Who says old-fashioned coupons have no place in the modern marketing world? Skin care brand Burt's Bees saw an opportunity to showcase its products, provide coupons and, perform a brilliant bit of brand awareness in its latest campaign.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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