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Marketing overkill threatening the social media golden goose

Social media marketing might be the 21st century equivalent of telemarketing, and in similar danger of alienating consumers. A staggering 83% of users have a bad social media marketing experience to narrate, according to the Pitney Bowes survey.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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