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Why are Australian retailers losing the online battle to offshore companies? They’re not engaging...

With Australian online retail sales increasingly going to offshore sites, eMarketingConnected decided to examine the online practices of national retailers. The results presented in its Beyond the Basics report show that Aussie retailers are failing to engage consumers and to provide them with a full online experience.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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