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Pure electric cars are, well, a pure disaster. Over 100 companies have missed plans and heroically absorb Olympian losses. Some sell their cars at less than the cost of the traction battery alone. But there is hope, real hope.
This huge emerging market has triggered efforts to create a $10 billion traction battery company to obtain the key materials in places as far afield as Kazakhstan and Bolivia.
Contrary to popular understanding, people have been making money out of electric vehicles for over 110 years. Unfortunately there have also been bankruptcies in the electric vehicle business in most of those years.