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Monica Limanto, founder of Petsy

How this new pet insurance start-up is succeeding against the odds of COVID-19

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Utilising its enticing rewards program, the young pet insurance provider aims to encourage more Aussie pet owners to take out cover as the latest figures reveal only 6% of Australia’s 7.3 million cat and dog owners have insured their pets.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

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Four Page Digital Marketing Strategy [FREE RESOURCE]

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Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

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