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Digital Relationship Marketing: 6 common mistakes and how to fix them

Christopher Mote -
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Everyone knows that happy loyal customers are the key to business success. These days with everyone emailing, Facebooking and tweeting it is easy to assume that as a regular user of technology you’re well equipped to implement a Digital Relationship Marketing (DRM) strategy. However, if you think your company’s DRM program is safe in the hands of just anyone, it may be worth considering the following common mistakes that are often made.
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