Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.
We have just gone over the industries that are set to boom this year according to the predictions of the business information analysts over at IBISWorld. So if you were not on that list, you better cross your fingers and hope that you are not on this one either. The soothsayers have determined that this…
Online video remains a small, but growing, proportion of total TV and video revenues. Informa estimates that it will account for 8% of such revenues by 2017. By the end of the decade, if current growth rates continue, it will account for over 10% of revenues. However, its value in the market today is concentrated among only a few players.
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