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Lemonade Stand launches world-first dedicated Augmented Reality class for kids

Lemonade Stand has partnered with Plattar, Australia's first and easiest to use Augmented Reality (AR) platform, to allow young, budding 3D artists to view and manipulate their creations in an AR environment.

Imagine if life had a progress bar [What your business can learn from video...

We all now understand that the past decade has let consumers build a 'social layer' on top of their everyday lives, using services such as Facebook and Twitter to capture their social lives on the web. In this clip from TEDxBoston, proud Princeton "dropout" and mobile-entrepreneur Seth Priebatsch considers the next layer in progress: the "game layer" (a pervasive set of motivating 'dynamics' that will reshape education and commerce).

What do the iPad and Charlie Sheen have in common?

iPads have every right to be smug. They know we can't wait to fondle their sleek bodies. To them, we're a sure thing. They're Charlie Sheen and we're all just helpless bimbos, begging to be at their service in a way that only a TV show as base as "Two and a Half Men" can illustrate.

Online game lets you slap a corporate fat cat

American and European banking executives have been on the receiving end of far greater public criticism than here in Australia. And for the most part, it has been well-earned. Tapping into this anger, online games site addictinggames.com has used the recently passed US stimulus package as the premise for a new flash game entitled Trillion Dollar Bailout.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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