Tag: online engagement
Finally, a big corporate has learnt how to exploit Twitter [Twelpforce]
This is not a story about Twitter being used to influence an election or kick-start a sit-com. This is a story about using Twitter commercially. Retail giant Best Buy has moved social media intelligence and online engagement toward the core of its marketing strategy. But one of its latest moves pushes that philosophy even further. It's called Twelpforce, and it appears to be a bold and brilliant move.
